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Advertising - A necessary Evil

The most important aspect to growing any business is investing in a solid advertising campaign. Unfortunately, it is also the most expensive. Done properly and with solid commitment the pay-off is in your bottom line.
Answer Is!

WEBSITE MARKETING/SEARCH ENGINE SUBMISSION

Once your site is designed, it will need to be submitted to the search engines, otherwise people won't be able to find you!

A solid campaign includes:

  • Search Engine Optimization
  • Link Building Services
  • Pay Per Click (PPC) Services
  • Visitor Conversion Enhancement (VCE) Service
Search Engines Optimization:


Optimize your website: Are you present among the top ranks of your industry's relevant keywords on top search engines? Do you understand your customer's profile? Do you know what search terms he is typing to get to websites like yours? Do you know which websites he is visiting? Do you have a website that is not only human-visitor friendly but also search engine friendly ?" Search Engine Optimization " or SEO is the process of building or customizing a website to increase its potential to rank high on search engine results pages for chosen key phrases. SEO involves the knowledge to make webpages that are not only user-friendly but also search engines friendly . In order to improve the rankings on search engines, we deploy ethical methods and carry out the required analysis including competition analysis, keyword research analysis, search engine friendliness analysis and content feedback etc. Combined with a thorough analysis, we optimize websites giving our recommendations and suggesting changes/ improvements that would help improve your website's rankings on search engines .

Our SEO Service details:

  • Beta Submission and initial site analysis
  • Extensive keyword research and short-listing of around 100 keywords for optimization
  • SEO copy optimization and page optimization (Meta Tags, Alt Text, Title Attributes and Anchor text) for around 100 short-listed keywords
  • Creation of search engine friendly sitemap, 404 Errorpage and robots.txt file
  • Hand-submissions of the Home Page and Site Map to top 15 Free search engines & Directories
    Final Submission Report and pre and post-optimization Ranking Reports

Our Link Popularity Building Service details:

Being an important off-page factor in SEO, we recommend a suitable link building campaign once the client has selected the final keywords (around 100). We recommend ‘ only incoming' links as we believe that reciprocal links are outdated and not rewarded by most search engines.However, it is important to note that it is not only the number of links, but also the quality of these links that is responsible for the ranking of these websites.Some of the parameters are:

  1. Relevance of the link (whether it is from a broadly related field or not)
  2. Quality of the link (what is the PageRank value of the webpage giving the link, whether the webpage giving the link is a link farm, FFA etc).
  3. Value of the link (How many outgoing links are there on the webpage giving the link)
  4. Anchor text of the link (What is the source anchor text) - this basically increases the possibility of the website to rank for the particular keyword that is present in the anchor text.
Our Link Building Program ensures that these quality checks are met. We hand select each website that we request a link from, determining the quality of that particular WebPages, ensuring it is adhering to all the search engine ethics etc.As mentioned in the beginning, the competition heavily depends on the kind of industry and more specifically the keywords chosen for ranking. The tact is in choosing the most relevant, focused high traffic keywords with as minimum a competition as possible.Choosing the keywords intelligently is the basis of Link Building for any search engine.Our SEO & Link Building programs deploy a very detailed keyword research methodology in order to provide our clients with the most relevant keywords that are not only traffic generating but also have a high conversion rate . Click on this link and fill in the form to get a free quote and service details :

Get a Free Online Marketing Strategy & Quote

 

 
 
 
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